ALB - GOLDEN CHAINS

The participative music video

ALB is an emerging french musician who was planning to release his second album.
But like many other artists, ALB wasn’t supported by a major label yet.
To promote and finance his upcoming album ALB came up with GOLDEN CHAINS,
a unique participative music video in which the artist took up the challenge
of selling his personal daily life’s items… for real.

The goal : to use the revenue gained to fund the production of his next album.