A True Story

When we think of Cancer, we immediately think of death. Very few of us are aware of the incredible progress being made towards curing this disease today. (60% of cancer can be cured nowadays versus 40% 10 years ago). For its Christmas fundraising campaign, Gustave Roussy, the leading European Cancer research institute based in France, wanted to highlight hope with this little-known fact to the general public: we have never healed more from cancer than we do today. The holiday season was more than just an opportunity for donations. It was our chance to weave our message of healing into a universal story.

“A True Story” is a modern Christmas tale in which fiction and reality intentionally intertwine. It tells an unknown but true fact: We never knew it, but Santa Claus once had cancer... and he recovered.