ORANGE

Trust Journey

The Internet is evolving. Taking those last few months a more immersive and physical form (metaverse, avatars, virtual realities, virtual fashion…). An evolution which brings big expectations but also a lot of uncertainties and fears: online harassment made even worst in VR/ inequalities becoming physically visible through the skins commerce system/ facial (and so security) data collected…etc. As the leader of telecommunications in France & internationally, ORANGE delivers here its vision for the Internet to come. A pledge for a place ruled by trust.

Quoting this new physical form of the Internet, this highly metaphorical and choreographed film is using the notorious Trust Fall exercise (a physical expression of trust) as a concept to make the audience dive into a unique entertainment piece that carry the brand vision.