REPETTO PARIS

This World Speaks Ballet

Since 1947 Repetto Paris is the iconic luxury brand specializing in dance outfits and accessories.
For the launch of its 2017 lifestyle collections the brand wanted to connect more with younger generations and their daily lives. Expressed in a 3 Internet films campaign, the new brand positioning
THIS WORLD SPEAKS BALLET links Repetto Paris’ strong and noble ballet heritage with the modern concerns of today’s real life.

The entire campaign was produced with a low budget of 180K€.